Insights & Strategy

THE PLAYBOOK
MADE PUBLIC

25+ years of scaling businesses, exiting to Walmart, and building the 75x Framework — distilled into actionable insights for founders who want to build something extraordinary.

Scale Strategy7 min readFeatured

How to Scale a Business Without Losing Control

Most founders scale their business and lose it in the process. Aaron Hageman explains the exact systems and mindset shifts that let you grow without becoming the bottleneck.

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Here's the brutal truth: most founders don't lose their business to competition. They lose it to themselves. They scale fast, stay in the middle of everything, and one day wake up ...

AH
Aaron Hageman
February 2025
Leadership6 min

What Is a People-First Business Strategy (And Why Most Founders Get It Wrong)

Your team isn't a resource. They're your business.

#people#culture
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Exit Strategy8 min

How to Prepare Your Business for Acquisition: The Founder's Complete Guide

Exit planning isn't for when you're ready to leave. It's for right now.

#exit strategy#acquisition
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Scale Strategy6 min

Run Your Business Like You'll Sell It — Even If You Never Do

The discipline that separates great businesses from good ones

#exit strategy#enterprise value
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Operations7 min

How to Build Business Systems That Don't Depend on You

The founder's guide to building a machine that runs itself

#systems#operations
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Leadership6 min

What Is Fractional Leadership and When Does Your Business Need It?

The smartest hire most founders have never made

#fractional leadership#executive hiring
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Scale Strategy6 min

How to Measure Business Growth Beyond Revenue

Revenue is a lagging indicator. Here's what to watch instead.

#metrics#KPIs
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Scale Strategy5 min

The Difference Between Scaling and Growing a Business

Growth adds. Scale multiplies. Know the difference before you try to do either.

#scaling#growth
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Leadership7 min

How to Find and Develop Great Leaders Inside Your Company

The best leaders you'll ever hire are already on your team

#leadership development#internal promotion
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Exit Strategy7 min

What Is an Exit Strategy and When Should You Start Planning Yours?

The question every founder should be asking — and almost none are

#exit strategy#M&A
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