Insights/Leadership
Leadership7 min readFebruary 2025

How to Find and Develop Great Leaders Inside Your Company

The best leaders you'll ever hire are already on your team

AH
Aaron Hageman
Founder, 75x Strategy · Former Walmart Exit

I've made every hiring mistake in the book. Hired too fast, hired too slow, hired the wrong person for the right role. But the best leaders I've ever had — the ones who built the most, stayed the longest, and grew the most — came from inside. Here's how to find them.

01Why Internal Development Beats External Hiring

External hires are expensive. They take 6-12 months to become fully productive. They bring cultural risk. And they often leave when the next opportunity comes along. Internal promotions are faster, cheaper, and culturally safer — when you do them right.

The people inside your organization already know your culture, your clients, and your systems. They've proven they can perform in your environment. The question isn't whether they can lead — it's whether you've given them the opportunity and the development to do it.

The best investment you can make in your leadership pipeline is identifying your high-potential people early and developing them intentionally. Not just giving them more work — giving them more responsibility, more coaching, and more room to grow.

02How to Identify High-Potential Leaders

High-potential leaders share a few common traits: they take ownership of outcomes, not just tasks. They solve problems without being asked. They make the people around them better. They're coachable — they take feedback and apply it.

They're not always the loudest person in the room or the highest performer in their current role. Sometimes the best future leader is the quiet one who always figures out a way to get things done, who everyone goes to when they need help.

Build a formal process for identifying high-potential employees. Have honest conversations with your managers about who they see as future leaders. Create opportunities for high-potential people to demonstrate leadership before you promote them.

03The Development Framework That Actually Works

Development isn't a training program. It's a combination of stretch assignments, mentorship, honest feedback, and increasing responsibility over time. The best development happens in the work, not in a classroom.

Give your high-potential people projects that are slightly beyond their current capability. Let them struggle a little. Be available to coach them through it, but don't rescue them from every challenge. The struggle is where the growth happens.

Pair development with honest, specific feedback. Not 'great job' — but 'here's what you did well, here's what you could have done differently, and here's what I want you to focus on next.' That's the feedback that builds leaders.

The Bottom Line

The best leaders you'll ever have are probably already on your team. Invest in identifying and developing them intentionally, and you'll build a leadership bench that makes your business more scalable, more resilient, and more valuable.

#leadership development#internal promotion#talent#team building#culture

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